Commercial

The brands and products of News International are market leaders in the UK and attract millions of readers each day, reaching 72% of all UK adults each year.

Companies want to gain access to these readers and our industry leading commercial team is dedicated to creating profitable and enduring relationships with these businesses to enable this.

This can range from a small advert from a niche cruise company in the Sunday Times to our Mars Balls Sun campaign supporting football in the UK.

Find out more at the NI Commercial website.

Select the Commercial department you'd like to read about:

Commercial - Business Intelligence

BI provides the compelling facts and insights which enable the commercial team to build close relationships with our customers to help maximise revenue. Commissioning research which proves that our Brands deliver effective advertising campaigns and provides materials for creative and informative presentations. Delivering B2B Marketing and communications to our business audiences is key in driving commercial messages to our customers through creative marketing campaigns and events with PR communications through newsletters and industry related trade magazines.

The Business Analytics (BA) department are a large part of BI, responsible for producing information for use within our business. BA supply sales departments with historic and recent data on the performance of clients and agencies, sectors and titles, which help sales people negotiate during sales discussions.

Additionally BI has an important industry role through representation on the boards of the National Readership Survey (NRS), the Media Research Group (MRG) and the Newspaper Marketing Agency (NMA), and has close working relationships with the Internet Advertising Bureau (IAB) and the Institute of Practioners in Advertising (IPA). Often featured in the trade magazines, BI leads the debate on issues which are important to agencies and clients, and is helping to drive the industry agenda.